For Giovanni Grassi, Business Development Manager WEG Automation Europe S.r.l., "The safety theme is at the heart of the WEG proposal, which has always been a pioneer in this field, designing innovative solutions in its products that contribute to increasing the safety level of installations. Some markets are more receptive and demanding with regard to these functions, and WEG with its proposal has proven to be a winner. In other, less sensitive markets, WEG informs and educates customers on the benefits our solutions can bring, reminding them that safety cannot be an optional extra or considered a luxury. The results tell us that having simple and effective security solutions allows us and our customers to be global leaders."

Mr Emanuele Emiliani, CEO of DMG S.p.A., also emphasises that safety is fundamental and that each country's regulations are not just a reference, but also an inspiration: "Regulations are not just prescriptions, they contain inspirations. We design on the basis of European regulations. There are safety devices for which there are particular prescriptions; therefore, there is also a certification path linked to them. We make use of the best-known institutes on the European scene, such as the TŰV, the regulatory body that is the traditional reference at European level. On a broader international level, North America has its own regulations not dissimilar to the European context, European and American regulations converge in ISO. The standards that touch the world of pushbuttons, our other market, have less impact on the product, they are not safety devices, there are no special tests, only tests of water resistance, wear, resistance to use or touch, for which we at DMG give our self-certification, considering the good manufacturing standards we offer as a further guarantee of conformity.

Giovanni Messina, Italy & France General Manager of Stannah, effectively sums up what the virtues of an international company are: "We believe that our strength lies in our ability to listen to the markets and integrate different needs into our products, while still maintaining high homogenous standards for processes and innovation."

D. Koray Ergin, General Manager of Artı Kasnak, at the head of a company that has been in business for fifteen years and is relatively young to be supplying 50 countries, endorses the importance of being able to listen to the markets also by participating in trade fairs such as GEE: "Artı Kasnak has been serving the worldwide lift market for around 15 years. We are still a young but dynamic company with a team of young professionals. Years ago we became the authorised distributor of a world-renowned pulley company in Turkey and we can say that this was the most important factor in our development. In fact, when we realised what was missing and what needed to be developed in the production of lift pulleys and that there was a big shortage in this field, we decided to produce our product according to world standards. Today, if we are able to export to countries such as Germany, Italy, Greece, Thailand, France and Spain, it means that we are chosen not only for our competitive costs but also for our quality. If we now serve 50 different countries around the world, we can say that the main reason for this is our participation in trade fairs and events in the leading countries in the lift industry. We participate in trade fairs and events in several countries every year, and we can say that this is just as important as technological investments for us."